Toyota / Textile capsule
BRIEF: Create a modern and creative textile capsule to support the launch of the 100% electric Toyota EV by Toyota, offering fashion-driven solutions aligned with the campaign identity.
Proposed solution: Build a dedicated moodboard and source modern yet timeless pieces: oversize silhouettes, black & white essentials, and integration of the slogan “My Toyota is fantastic” (original tagline adapted from “Ma Toyota est fantastique”).
Deliverables: A full urban kit including a T-shirt, hoodie, waist bag, varsity jacket (teddy), and socks, all developed in the Toyota brand colors and crafted for a cohesive, contemporary image.