Prime x Bombers Original / Employer brand wardrobe
BRIEF: Create a fashionable and desirable jacket for the employer-brand wardrobe, designed to be worn both at internal events and in everyday life.
Proposed solution: Development of a timeless bomber jacket in the colors of Prime, featuring a blue interior and a removable strap allowing team members to add patch badges from the group’s various brands.
Deliverables: An exclusive, modular jacket made for personalization, integrating a velvet panel system for interchangeable patches, offering each wearer a fully customized piece.