NYX Cosmetics x Rains / “Get Involved” Influence Campaign
BRIEF: Create a desirable textile product for the influencer campaign supporting the new NYX lip ink, with a storytelling direction built around water, glow, and a “splash” effect.
Proposed solution: Design a co-branded raincoat in collaboration with RAINS, fully aligned with the “dare to get wet” concept, crafted as a premium, attractive fashion piece for influencers and first buyers.
Deliverables: An exclusive, functional, and aesthetic RAINS raincoat — far more than a promotional item: a real fashion product adding value, visibility and creative impact to the campaign.