Winamax x Hayes / Padel Collection
BRIEF: Winamax wanted to expand its Padel collection — a theme highly valued by its teams and clients — with a useful, premium, and durable product to offer as part of its internal brand collections.
Proposed solution: Partnership with Hayes, a young and dynamic brand from the agency’s portfolio, to co-design exclusive padel rackets in Winamax’s colors.
Deliverables: Premium, aesthetically designed rackets: one versatile and accessible model suited to all levels, and one high-performance racket for advanced players, both crafted for long-lasting recreational use.