Winamax / Varsity Collection
BRIEF: Collaborate on the creation of the first flagship piece designed by the new Art Director, marking the beginning of a fashion-forward approach to Winamax merchandising.
Proposed solution: Co-creation of the theme’s headline piece: a custom-made satin jacket, fully designed in the authentic spirit of American college varsity jackets and produced on-demand in partner factories.
Deliverables: A premium, high-quality satin varsity jacket conceived as a true fashion piece with a strong US collegiate aesthetic.