Winamax x Flotte / Outdoor collection
BRIEF: Expand the Winamax Outdoor collection with a functional, trend-led piece inspired by the fashion enthusiasm for camping, outdoor lifestyle, and open-air sports.
Proposed solution: Collaboration with Flotte to co-create a multi-pocket, modular waterproof jacket, featuring the illustrated Outdoor collection logo — a fashion-driven design approach far beyond traditional logo placement.
Deliverables: A fully distinctive, 100% waterproof detachable-sleeve jacket, built as a headline piece for the Winamax Outdoor collection.