WPP x Flotte / Welcome pack
BRIEF: Create a premium, fully rounded Welcome Pack for group employees, made of functional, durable, and genuinely desirable products.
Proposed solution: Develop a custom-designed backpack in collaboration with WPP, in partnership with Flotte, crafted to hold all Welcome Pack accessories and meet everyday use cases.
Deliverables: A 100% waterproof, functional, and timeless backpack, designed exclusively for WPP and produced according to the quality standards of Flotte — the centerpiece of a complete Welcome Pack imagined and produced by the agency.